Heets are specially crafted tobacco units, also known as HeatSticks, designed to be used with the IQOS system. Developed by Philip Morris International (PMI), the same company that manufactures Heets, this innovative system heats tobacco to release nicotine instead of burning it, which significantly reduces harmful chemicals. Available in a wide variety of flavors in the UAE, Heets provide a satisfying and flavorful alternative to smoking.

The IQOS ILUMA series from Philip Morris International marks the brand’s fourth generation of heat-not-burn devices, merging advanced technology with sleek aesthetics. IQOS ILUMA offers a refined and user-friendly experience that doesn’t require a built-in heating blade. Instead, the heating element is integrated into the sticks themselves, marketed under the TEREA brand, enhancing convenience and performance.